About the webinar

This webinar will feature guest speaker Devon McFarlane, who will be presenting a portfolio of his work in the field of design and animation over the last 25 years.

Devon is a multi-disciplined special effects creator and animator. His experience spans most 3D & 2D computer-aided platforms interwoven with a broad knowledge of motion media production software and he has a wealth of experience in digital advertising, visual communication and mixed reality platforms.

The breadth of his knowledge and skill set is a direct reflection of his work as an integral member of one of the UK’s first digital design production teams - Clusta. His career there lasted 18 years, from inception to a 42 person fully fledged digital creative agency, and the team was focused on delivering exceptional and engaging works both national and international for some of the worlds biggest brands, Unilever, BT, Chanel 4, Toshiba, RBS and Cadbury to name a few.

Over the past three years, he has extended his knowledge base into the game production and real-time graphics genres working with Codemasters and HoloshphereVR. Covering gaming UI & UX, VR & AR concept design, emotive led production and optimisation of experiences from single user to multiple user consumption.

His knowledge is not exclusive to the software side of applied mixed reality experiences as he as also helped set up, manned and produced experiential campaigns in the UK and Europe both in public spaces and exhibition arenas. This, in turn, enables him to apply his knowledge base to dissect most if not all new `visual creative productions’ and more importantly concept and develop innovative `visual creative productions’ hybrid platforms, mixed reality applications and concepts.